Originally known as IHRSA Fitness Brasil, the event was officially rebranded as Fitness Brasil Expo in 2025, symbolizing a new strategic positioning and partnership model as the largest fitness and wellness trade show in Latin America. The event was held from Aug 28th-30th, covering a wide spectrum of sectors — including home and commercial fitness equipment, outdoor sports gear, massage and rehabilitation devices. The event also features professional forums, educational programs, and brand launches, creating a comprehensive platform that unites exhibition, education, and industry content.
In 2025, Fitness Brasil Expo achieved record-breaking success, attracting approximately 35,000 visitors and marking a 30% growth in exhibiting brands compared to the previous edition.
At Fitness Brasil Expo 2025, the VEKTOR team showcased our latest innovations at Dmaster’s booth in Hall E, Booth No. 76, offering visitors the opportunity to experience our full range of products.
Our Rower, Ski Trainer, and Fan Bike drew strong interest for their unique design, premium built quality, smooth fan systems, and stable construction. The Air Bike further reinforced VEKTOR’s strength in cardio conditioning, offering heavy-duty build and versatile resistance ideal for endurance, HIIT, and strength-based workouts. Visitors also showed strong interest in our Full-Folding Treadmill, which combines a patented full-foldable structure with complete functionality, making it ideal for users looking to maximize performance without compromising floor space. Complementing the cardio lineup, the Free Gap Bench showcased our attention to strength training details, offering more than 400kg max user weight support, patented Free Gap design, and flexibility for a wide range of lifting applications.
Among all products on display, the Stair Stepper stood out as the clear highlight of the show, drawing the highest level of visitor engagement. Its smooth stepping motion and compact footprint made it especially appealing to fitness operators and home users looking for efficient, low-impact cardio solutions. Many visitors took the opportunity to try the machine firsthand, and their positive response reaffirmed the Stair Stepper’s potential as a key product for the Latin American market.
VEKTOR was delighted to participate in Fitness Brasil Expo, as the event provided an excellent platform to connect with industry professionals and further expand our presence across the Latin American fitness market.
